Company » Mission and vision

Mission and vision


Our mission is to ensure the high professional competence of our employees, to create, produce and deliver products of superior quality and a richly unique taste and thus satisfy the needs of consumers.

Through our own brands, we want to become the leading supplier of food products in the region, as well as encouraging the competitiveness of the domestic economy and raising awareness of consumer attitudes towards domestic products.

With the construction of a production hall of 12,500 m2 , a state-of-the-art facility was opened, equipped with top-quality equipment that ensures automated technological processes, and with this kind of business improvement, we also create new jobs.



By constantly raising the level of knowledge of employees, investing in personnel, in the quality of raw materials, we strive to become one of the leading producers of meat and meat products of superior quality and taste, combining tradition with modern world trends, to strengthen the leading position in Serbia, to become the market leader in regional market and a significant entity on the European market.